ams.amazon.comAmazon Ads: Online advertising for businesses of all sizes

Amazon Ads Meet your customers wherever they are Ready to reach audiences where they shop, read, listen, and watch? Learn how you can connect with customers in the places they love to be. Register Learn the basics of Amazon Ads Our guide to success Amazon Ads can help you achieve your marketing goals, whether that’s building brand awareness, driving sales, or increasing customer loyalty. This guide will teach you the basics of digital advertising, how to set your goals, and choose the right ad solutions for your business. Drive sales with just a few clicks Meet Sponsored Products Sellers with a Sponsored Products campaign that ran for 12 months continuously saw on average 11.2% higher return on ad spend (ROAS), compared to their ROAS in the first month. 1 Show off your individual products. Think of this solution as your entry point to Amazon Ads—no experience required. How it works? Use automatic targeting to engage relevant audiences. Help drive sales for best sellers, new launches, latest offers, and more. Learn more Register Don’t sell on Amazon? You can still advertise with us. Get $500 in ad credit to help reach Amazon shoppers. Whether you sell pizzas, cars, or theater tickets; or you offer educational programs, home repairs, or fitness classes—all businesses can start using Sponsored Display today. Learn more Not sure where to start? Answer four simple questions for recommendations tailored to your business. Start now Learn more. Go further. See how we can help your brand reach new heights.Learn how Amazon Ads helps brands design advertising experiences that delight customers and deliver results. Learning console Want to help grow your business? Browse our library of free courses for all levels of advertisers. Insights Take a deep dive into our courses, case studies, guides, and research to enhance your advertising strategy. Blog Understand the latest trends in advertising today through nuanced reporting, in-depth profiles, industry analyses, and Q&As with business leaders. Webinars Join our free webinars to learn how to best use Amazon Ads. Can’t make the live sessions? Watch on demand and learn at your own pace. What’s new As the Amazon Ads suite of offerings continues to grow, stay on top of our newest ad solutions. 1 Amazon internal data, WW, 6/1/2019 – 7/30/2021 Amazon Ads FAQ Welcome to Amazon Ads. To help you get started, we’ve answered some of the most frequently asked questions from newcomers. What is Amazon Ads? Amazon Ads offers a range of products and information to help achieve advertising goals for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and/or agencies. (Refer to each product’s page for eligibility criteria.) With our insights, reach, and premium entertainment properties from music to streaming, you can connect with the right audiences in the right places, both on Amazon and wherever they spend time. How does Amazon Ads work? To get started with self-service advertising products, including Sponsored Products , Sponsored Brands , Sponsored Display , and Stores , visit the Register page and choose one of the options to enroll. Display ads , video ads , and ads that run through the Amazon DSP can be managed independently or with an Amazon Ads account executive. How much do Amazon Ads solutions cost? Sponsored Products, Sponsored Brands, and Sponsored Display are cost-per-click ads , meaning you pay only when customers click your ad, and you control your campaign budget. The cost of display ad and video ad campaigns can vary depending on format and placement. Audio ads are sold on a cost-per-mille basis. Advertising through a managed-service option with an Amazon Ads account executive (display ads, video ads, and ads that are run through the Amazon DSP) typically require a minimum spend of $50,000 (USD). You can create a Store for free. What kind of reports are available to help measure my return on investment? Our reporting and measurement solutions help all advertisers—from start-ups to leading advertising agencies and established brands—accurately measure the impact of advertising and make it easy to plan, optimize, and measure marketing strategies. How do you optimize ads on Amazon? Amazon Ads can help you optimize your campaigns and achieve advertising success . Find out more about our ad products , read our blog , take learning console courses, and dive deep in our insights library . How do you sell books with Amazon Ads? With hundreds of millions of worldwide active customer accounts, Amazon is a place for readers to discover, purchase, and read books. Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from brand awareness through to sale. Learn more about advertising books...